Celebrated for revolutionizing the traditional art form of Arabic calligraphy, Diaa Allam combines ancient techniques with innovative approaches to bridge the gap between History and the Future.
His artwork has been showcased at world-changing events such as Expo 2020 Dubai and COP28, and he was officially nominated by UNESCO and Dubai Culture for the 20th edition of the UNESCO-Sharjah Prize, which celebrates Arab Culture for its contribution to intercultural dialogue.
Over the years, Diaa Allam has exhibited his art worldwide, collaborated with some of the most well-known brands, received significant exposure from prestigious publications, and gathered an enthusiastic social media following. Diaa is committed to inspiring, motivating, and conveying messages of positivity through his art, which is inspired by his culture and identity.

‘The word “Ehsan” is an Arabic term that means “seeking perfection” in English. A quote written in Arabic translates to: “Perfection is unattainable, but if we chase perfection, we can catch excellence.”
This reflects Diaa Allam's belief that he must always do his best in everything he works on, and that by seeking perfection, one can always push beyond their limits and reach new levels of potential.

PRODUCT DETAILS

DLXV = 100% FAUX LEATHER

Exterior
Dimensions: 46 cm x 15 cm x 29 cm • Front zipper pocket • Side pockets • Zippered stash pocket • Separate velour sunglass compartment • Ergonomic mesh back padding • Adjustable straps for custom sizing • Gold zippers with metal hardware • Metal "Sprayground Authentic" badge • Slide-through back sleeve connects to carry-on luggage to free your hands.

Interior
Separate velour laptop compartment • Mesh organizer pocket.

Fabric
Durable faux leather, water-resistant fabric.